There are basically seven types of logos, each of them serving a different purpose. The style that worked best for other company may not work for you. Therefore, having a clear understanding of the type of logo you want to go with will help you in coming up with great logo design. Let’s get into the details of the logotypes so that you choose the best for your brand.
a. Monogram Or Lettermark Logos:
These are logos that use the initials of the brand. For example, HP, HBO, IBM, etc. In such type of logos, typography plays an important role.
b. Wordmark:
These logos are created by using the full name of the brand. For example, Google, FedEx, Visa, etc. Again in such types of logos, typography plays an important role.
c. Pictorial Marks:
In such logo type, a symbol is used to represent the brand. Twitter, Apple, Target are some of the examples of such logotype.
d. Abstract Logo Marks:
This logotype is used when a brand wants to use an image but do not want to be inhibited by a literal representation. A few famous examples of such logotypes are Nike, Adidas, Pepsi, etc.
e. Mascots:
These logos usually have an illustrated character that represents the brand. The classic example of such logotype is KFC.
f. Combination Mark:
This logo type is a combination of wordmark, pictorial, abstract, or mascot logotype. Some of the popular combination mark logos include Lacoste, Burger King, Dove, etc.
g. The Emblem:
These are such type of logos that includes the name of the brand inside any symbol or icon, such as Harley-Davidson, Star Bucks, etc.
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